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Copywriting Makeover: Making An Emotional Connection - Part 2 of 2
by Karon Thackston © 2004 http://www.copywritingcourse.com In part one of this article series we began looking at the Cruise Vacation Center site: a travel site whose copy was sorely lacking in emotional appeal and visual imagry. (You can see the...
Getting Started in Column Writing
You’ve written many articles for Websites, newsletters and now you’ve even conquered the territory of getting published in a magazine. What’s the next step, you ask? How to I make the editor ask for my work weekly or monthly? Enter: the column. ...
Ghostwriting - Making Money by Being Invisible
My bookcase takes up one whole wall in the family room, from floor to ceiling. It shows my eclectic reading tastes... fiction, non-fiction, Harry Potter next to murder mysteries and metaphysical literature. Also there are books I've written for the...
Hotel Internet Marketing and the Secret of Copywriting
Are you a Hotel Marketer? Do you want to improve your Hotel Internet Marketing Sale? Here are the suggestion: revise your website copywriting!
I've seen many websites in our hotel & hospitality industry crowded with copywriting mistakes. These...
The Top 7 Rules of Power Copywriting!
Here are the top techniques and tricks that today's best copywriters use. Learn them well, remember them always and use them often! 1) Research, Research, Research. The biggest difference between good copywriters and great copywriters is...
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Why Article Writing Can Be Good For Your Business And For You
If you have spent any time researching internet marketing then
you have heard some buzz about article marketing. Perhaps you
are even intrigued by the idea (after all, any FREE marketing
method is worth checking out) but the hype surrounding article
marketing makes it seem too good to be true. Does article
marketing really deliver?
Yes, article marketing really does deliver. It delivers both
long-term and short-term benefits that can rapidly increase your
income and exposure on the web. Writing articles can help
position you as an expert in your field, gain valuable targed
traffic for your web site, drive leads to your products, grow
your email list, and quickly multiple your site's text links.
When you submit your articles to article directories and/or
distribute them to publishers you increase your chances of your
article getting picked up as supplemental content by ezine
publishers. They take your article and send it to their email
newsletter membership or add it to their website.
OK, that sounds good, but you still aren't sure why you should
provide this service to others for free. After all, you are an
expert and they are receiving the benefit of your expertise and
hard work. The answer to that question is simply that you really
aren't giving your article away for free. Yes, you are not
getting paid, but you are receiving value in return that is
worth much more in the long run than earning a one-time fee.
When good publishers reprint your article they leave your
article intact and provide you with an active link back to your
website. In addition, if those issues are archived or published
on the web then you will receive not only the initial traffic
spike but continual traffic plus your link popularity will
increase which will in turn positively impact your web site's
rank with the major search engines.
Article marketing is not entirely
free. You don't need to spend
cash but you will need to invest your valuable time, energy, and
knowledge to make it work effectively, but the payoff for that
investment will be surges in traffic to your website this year
and many years to come.
Each article you write (multiplied by the number of directories
you submit it to and the number of ezines, sites, and blogs that
reprint it) provides a backlink to your site plus a traffic
referral for any internet reader exposed to your article.
Your network of articles is out there working for you 24 hours a
day, seven days a week, and often increasing exponentially daily
and weekly until you have an incredibly powerful traffic network
working for you. It really is a simple strategy. Want more
traffic? Create more articles.
Article marketing can deliver traffic and potential customers to
your site, but it can do a lot more than that. It can also
establish you as a leader in your field -- perhaps even a guru
if you work at it. To brand yourself in your field you will need
to focus on quantity and quality and consistency.
You need to regularly create new content and continually promote
your new and old content. Keep your name and your ideas front
and center in your niche through consistent article marketing.
So whether you are looking for more traffic, more customers, or
more recognition then article marketing can be the most
effective internet marketing strategy you employ.
About the author:
Learn more about Creating Your Article Marketing Campaign by visiting
http://AnswersAboutWriting.com or http://NowLearnMore.com . Sign
up for our free Article Marketing tutorial to read the full article and
many more helpful article marketing tips.
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